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Alimrose is the designer name in the children’s gift market. In business for more than 30 years we pride ourselves on gorgeous designs & great service.
With a passion for design, an eye for detail and a feel for beautiful fabrics, we are the home of the sweetest dolls, loveliest baby accessories & gorgeous toys for kids.

Give. Inspire. Play.

Our history

Alimrose Designs (formerly Native Bush Babies) began in the very early 1980’s when two mothers were tired of not being able to access Australian designed dolls and products for their children. This inspired them to begin their own company. The company originally made Australian themed dolls and figurines based around the characters from the stories of May Gibbs.

Over the years the range grew and eventually included a large range of beautiful dolls, soft toys, rattles, bibs, quilts & home wares.

In 1997 the company changed its trading name from Native Bush Babies to Alimrose Designs & at the same time took a change of direction with the designs and style of their baby accessories. Now Alimrose is one the most sought after brands in the childrens gift market.





Alimrose lovingly supports Bear Cottage, New South Wales’ only children’s hospice. Bear Cottage is located on the grounds of St Patricks Estate, Manly in Sydney. They offer both respite and palliative care to children & young people with life limiting illnesses & their families.
The location of Bear Cottage at Manly ensures children & families can rest in quiet surroundings or enjoy the attractions and amenities of one of Sydney’s traditional beach holiday destinations.

Families do not pay to stay at Bear Cottage. Bear Cottage was established entirely by the community. Receiving no government funding, the uniquely compassionate services, facilities and atmosphere of Bear Cottage are a testament to the power of community. By dedicating their time, effort and financial assistance, volunteers and donors ensure that Bear Cottage is able to continue to give the very best in care and support to families in need.

For Bear Cottage to continue providing services for children and families it needs to raise over $2.5 million per annum.
If you would like to read more about Bear Cottage or make a donation please visit



We love what we do and get a lot of satisfaction out of designing gorgeous products & seeing them on babies and in homes everywhere. It is our pleasure to give a little bit back by proudly supporting many local charities.

In addition to this we also support the international Save the Children Fund, an incredibly important and worthwhile charity.

Save the Children is a charity that we feel passionately about. Save the Children Australia aims to ensure that all children, regardless of gender, race, country of origin or religious belief have the means for survival, receive protection and have access to nutrition, primary health care and basic education.

Save the Children fights for children's rights. They deliver immediate and lasting improvements to children's lives worldwide.

Save the Children fights on behalf of children, forcing their voices into the wider arena to make their needs heard and their rights recognised. They challenge abuse, misuse and ignorance. They fight not on a physical level, but an intellectual and emotional one.

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